YEVU is a socially responsible clothing line that is made in Ghana, West Africa. YEVU was a word that Founder, Anna Robertson heard daily as she navigated the lively and chaotic city of Accra. Anna initially spent 12 months living and working in the capital and was amazed at the ubiquity of traditional wax print - the 100% cotton fabric worn on the streets in an array of riotous prints.
Inspired by her background in international development and political economy, Anna saw potential in partnering with informal sector micro enterprise and micro producers in order to create jobs, generate income and connect markets. Operating out of a small but growing workshop in the heart of Accra, Anna partnered with a dedicated team of tailors and seamstresses. YEVU "popped up" for the first time in October 2013 in Sydney's Surry Hills and the collection sold out within one week. Since then, YEVU has produced six ranges and opened several pop up stores around the world, including East London, Melbourne and Sydney.
YEVU aims to celebrate the vibrancy, colour and chaos of West African wax print and handmade textiles by offering simple and contemporary designs to a wider market for men and women. This is achieved while supporting and sustaining local industry and small businesses in Ghana, generating economic and creative opportunities. To see more on our objectives and social impact, learn about it here.