A socially responsible label, made in Ghana


One of the oldest settlements in Central Accra and part of the coastal area of Usher Town, Asere is home to our latest vibrant campaign (and also happens to be the hometown of our favourite Ghanaian creative, Joseph Abbey). Asere is a traditional Ga community, where the original homes of Ga patrilineage are clan houses known as wekushia, and chiefs called mantsemei. We are grateful to have been welcomed into the community to capture our latest campaign against the colourful backdrops of Asere.